How a Client List Can Lead to Contractor Leads


How a Client List Can Lead to Contractor Leads Creating a client list is something that takes the concerted effort of both the marketing and sales team of your contracting company. It’s like a factory line: the marketing team gets the clients on the conveyor belt by advertising the services of the company, and the sales team, are like different sections of the factory, adding time, effort, energy, and money, all on top of the primary marketing ploy. “The client list you create can be large in number, but small in quality,” says Kip Charles of http://www.contractorleadssuck.com, and so there is the 2nd step in generating contractor leads from your client list. In a contracting business, quality leads are essential to its maintenance and growth. So at the end of a month, a large number of leads means nothing, if there are only 2 or 3 that you are able to do and complete well. Out of that large number of leads, some may just require small and insignificant work to be done around the house, and other leads may not be in your contracting company’s area of expertise. Therefore, it is imperative to judge every lead accordingly, because having too many leads that, well, lead nowhere for your contracting company, can and will result in lower income numbers, and will have your company struggling to maintain its numbers. A recommended method is to give all potential clients a lead sheet, where the quality of the client is determined, and you can go further in pursuing them as customers, based on their lead sheet results. It saves time, manpower, and money, and allows your contracting company to zero in on those potential clients that are, for lack of better words, worth your time and energy. It is always good to record and measure your success rates in signing a customer. For example, company ‘A’ can get 75 leads in a month, and out of the 75, they make 15 sales, which is a 20% success rate. This allows you to show how well, or how poorly your marketing ploys are doing, and allows suggestions for change where needed. Also, using the 75 leads your contracting company gets in a month; let’s throw out another 15 because they are useless leads that lack quality. So out of the 60 leads that are left, your contracting company closes on 15 of them, that actually raises your company’s success rate to 25%. A good contracting company generally closes between 60% and 70% of the leads they get, and some won’t even schedule a meeting unless they are 80% to 90% certain that a deal can be met. Your client list can be a huge ploy for generating contractor leads, if you use it properly, and to your advantage. Weeding out the leads that will get your contracting company nowhere is an important and necessary measure to take to get the leads that will give your contracting company a steady flow of income. Stop chasing and pursing pointless contracting leads, and gain those clients that can be lifelong customers, and allow your contracting business to progress.

How a Client List Can Lead to Contractor Leads

Creating a client list is something that takes the concerted effort of both the marketing and sales team of your contracting company. It’s like a factory line: the marketing team gets the clients on the conveyor belt by advertising the services of the company, and the sales team, are like different sections of the factory, adding time, effort, energy, and money, all on top of the primary marketing ploy. “The client list you create can be large in number, but small in quality,” says Kip Charles of http://www.contractorleadssuck.com, and so there is the 2nd step in generating contractor leads from your client list.

In a contracting business, quality leads are essential to its maintenance and growth. So at the end of a month, a large number of leads means nothing, if there are only 2 or 3 that you are able to do and complete well. Out of that large number of leads, some may just require small and insignificant work to be done around the house, and other leads may not be in your contracting company’s area of expertise. Therefore, it is imperative to judge every lead accordingly, because having too many leads that, well, lead nowhere for your contracting company, can and will result in lower income numbers, and will have your company struggling to maintain its numbers. A recommended method is to give all potential clients a lead sheet, where the quality of the client is determined, and you can go further in pursuing them as customers, based on their lead sheet results. It saves time, manpower, and money, and allows your contracting company to zero in on those potential clients that are, for lack of better words, worth your time and energy.

It is always good to record and measure your success rates in signing a customer. For example, company ‘A’ can get 75 leads in a month, and out of the 75, they make 15 sales, which is a 20% success rate. This allows you to show how well, or how poorly your marketing ploys are doing, and allows suggestions for change where needed. Also, using the 75 leads your contracting company gets in a month; let’s throw out another 15 because they are useless leads that lack quality. So out of the 60 leads that are left, your contracting company closes on 15 of them, that actually raises your company’s success rate to 25%. A good contracting company generally closes between 60% and 70% of the leads they get, and some won’t even schedule a meeting unless they are 80% to 90% certain that a deal can be met.

Your client list can be a huge ploy for generating contractor leads, if you use it properly, and to your advantage. Weeding out the leads that will get your contracting company nowhere is an important and necessary measure to take to get the leads that will give your contracting company a steady flow of income. Stop chasing and pursing pointless contracting leads, and gain those clients that can be lifelong customers, and allow your contracting business to progress.

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